INTRODUCING
Your Next Event Strategist + Trade Show Expert
With more than a decade in the industry, Caitlin has become a recognized leader in event marketing strategy for technology companies worldwide.
After leading global trade show strategies for high-growth startups, Caitlin saw a critical gap in the corporate event space: planners lacked a trusted place to connect, share best practices and access vetted service providers.
In 2016, she launched PopEvent to digitize her network and curate resources for planners tasked with hosting events across the globe. Today, Caitlin also leads The Trade Show Lab, her agency helping tech companies turn events into engines for measurable ROI.
Elevating Event Marketing + Trade Shows
My services + businesses open the door to a world of event marketing + trade show excellence. With extensive expertise + a commitment to innovation, I offer unique solutions that transform events + deliver tangible business results. Whether you seek to optimize your events, connect with a vibrant planner community or elevate your trade shows, I hope to hear from you!
The Event Strategist
On-Demand Consulting
Unlock the full potential of your events with Caitlin's strategic insights. From corporate gatherings to unforgettable experiences, Caitlin provides event consultations that make every moment count. Get started with a 15-minute Paid Consult and set your events on a transformative journey.
PopEvent
The Community for Event Marketers
Join PopEvent, the thriving online community + media company for event marketing professionals. Connect with experts, share your experiences + stay ahead in the world of B2B event marketing. Be part of a global network that fosters innovation and collaboration in the corporate events industry.
The Trade Show Lab
Elevating Trade Show Excellence
Dive into The Trade Show Lab, where Caitlin's expertise elevates trade shows to new heights. Explore the 10 elements of successful trade shows, meticulously designed to maximize your event's impact. Partner with Caitlin to transform your trade shows into strategic assets that align with your organization's goals.